Part of the Estée Lauder Companies since 1994, MAC is sold today in over 105 countries around the world. To date, the VIVA GLAM campaign has raised over $400 million for the fight against HIV/AIDS, with spokespeople such as Lady Gaga, Pamela Anderson and Nicki Minaj. In 1994, as HIV and AIDS continued to spread across the globe, MAC made HIV/AIDS organizations the beneficiaries of the company's charitable focus and the MAC AIDS Fund was created. A company that honours individuality and self-expression above all else, it brought a brilliant sense of drag and theatre into the sleek MAC stores and department store counters. Adding to the image was a touch of outrageousness. Rather than driving sales through traditional promotional techniques, MAC relied on the integrity of its carefully formulated product line. Behind the counter, the MAC approach was notably different. The company took the industry by storm, offering a wide range of products that blended street savvy with glamorous style and panache. One of the most popular offerings was an intense matte red lipstick, which got a boost with an appearance in a photo-shoot of the fast-rising Madonna, later seen wearing a MAC T-shirt. Professional makeup artists manned the counter, an industry first. While other major makeup brands at the time were predominantly skincare companies, MAC chose instead to establish itself as the ultimate colour authority. Their approach was chic utility, with the makeup coming in black pots rather than compacts. As the magazine credits racked up and word-of-mouth popularity grew, the duo launched MAC in March 1984 from a counter in a Toronto department store. Soon, stylists and fashion editors got in on the action. At first, they made the cosmetics in their kitchen and sold them straight from the salon to fellow makeup artists, as well as models and photographers. Makeup artist and photographer Frank Toskan and salon owner Frank Angelo became frustrated by the lack of makeup that photographed well, so they decided to create their own. Make-Up Art Cosmetics started life in Toronto, Canada. Today, MAC means so many things to its millions of fans in every corner of the planet, but a global beauty phenomenon has to begin somewhere. A professional makeup brand setting trends backstage at fashion weeks around the world. MAC believes in SOCIAL RESPONSIBILITY, with initiatives such as VIVA GLAM and the MAC AIDS Fund at the heart and soul of our unique culture.BIRTH OF A CULT: FROM WOW TO NOW!All Ages, All Races, All Genders. Our Artists create trends backstage at fashion weeks around the world. MAC is at the forefront of fashion TRENDSETTING, collaborating with leading talents from fashion, art and popular culture. MAC is a proud COMMUNITY of professional makeup artists working together to bring our vision to life. MAC celebrates diversity and INDIVIDUALITY - we are for All Ages, All Races, All Genders. I’ve tried to buy Maybelline dupes but Maybelline is a different texture entirely.MAC is the world's leading professional makeup authority because of our unrivalled expertise in makeup ARTISTRY. Warm tones, yellow, definitely Soft Orche instead.Īnother honourable mention to Groundwork paint pot – you’re the most amazing taupe on pale complexions yet you manage to look amazingly different on all skin tones. I think this shadow would be wonderful used as a base for anybody NC35+.įor cool skin tones lighter than NC30, perhaps go with Painterly as it is more pink. I also use this under my eyes to prep my Bobbi Brown corrector, which creases terribly on me, but is the only thing that counteracts my darkness. My favourite thing about this colour is that it knocks out all the darkness on my eyelids! I have a heap of veins there (pale girl problems) and the warm orange tones in this really knock them out. I never take this product up until my brow bone as I reserve that area for matte/shimmer cream highlights. On my NC20 skin tone, LL is a medium caramel colour – think Too Faced Salted Caramel from the Chocolate Bar Palette! It is absolutely stunning and provides a wonderful base for all my neutral eyeshadow looks. I am roughly an NC20 but like warm crease looks so I decided to buy Layin Low instead of Soft Ochre. ![]() This product doesn’t get enough mention! I hear rave reciews about Painterly or Soft Orche but Layin Low is such an underrated product.
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